“Being Stubborn is a big part of winner. Some people had failed because they give up too soon. If you are reading this book, that group probably not include you. My father used to tell us this story about a guy who love soda, so he went into soda business, with a product called 3UP. It failed. So he started again with a soda called 4UP. It failed too. So he decided to name his product 5UP and worked as hard to make it work, but sure enough, it failed again. He realized that he still love soda, so he tried again with a product name 6UP. It failed, and he gave up completely.
Then after a few years, someone else came up a soda product and name it 7UP, which became a huge success.”



